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Tag: ad exchange

Education

The Future of Advertising – Programmatic Advertising: DSPs and SSPs Explained

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Understanding the Digital Advertising Ecosystem In today’s digital age, advertising has evolved significantly. Gone the days of traditional methods like print and television. Digital advertising has taken center stage, and two key players in this ecosystem are DSPs and SSPs. What is a DSP? A Demand-Side Platform (DSP) is a software platform used by advertisers…

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