- Impression
- Reach
- Cost per 1000 impressions (CPM)
- Clicks
- Cost per click (CPC)
- Unique Clicks
- Amount spent
- Click-through Rate (CTR)
- Conversion
- Cost per Conversion
- Conversion value
- Return on advertising spend (ROAS)
- Frequency
When running conversion campaigns on Facebook, there are several key performance indicators (KPIs) that you should keep an eye on to measure your campaign’s success. Here are some of the best KPI metrics to track:
- Cost per conversion (CPC): This metric measures the average cost of each conversion. It’s important to track this metric to ensure that your campaign is cost-effective and that you’re not spending more money to acquire a customer than the customer is worth to your business.
- Conversion rate (CR): The conversion rate measures the percentage of people who click on your ad and go on to complete the desired action, such as making a purchase or filling out a form. A high conversion rate means your ad is resonating with your audience and driving action.
- Return on ad spend (ROAS): ROAS measures the revenue generated for every dollar spent on advertising. It helps you determine whether your ad spend is resulting in a positive return on investment (ROI).
- Click-through rate (CTR): This metric measures the number of clicks on your ad divided by the number of impressions. It’s an important metric because it indicates how well your ad is performing at generating interest and engagement from your target audience.
- Cost per click (CPC): This metric measures the average cost of each click on your ad. It’s important to track this metric to ensure that you’re not overspending on clicks, which can quickly eat into your ad budget.
- Conversion value: This metric measures the total value of conversions generated by your campaign. It can help you determine the overall impact of your campaign on your business’s bottom line.
Overall, by keeping track of these KPIs, you can monitor the effectiveness of your Facebook conversion campaign and make data-driven decisions to optimize your ad performance.
